PROJECT SUMMARY
From Spreadsheets to a Centralized System: Transforming Jane.com’s Seller Management.
Fifteen years of product design across Meta, Ticketmaster, Disney, and ServiceTitan — almost always inside the harder, less-photographed surfaces. Dispatch boards. Pricing rooms. Developer consoles. Spatial platforms. Workflows where attention, judgment, and trust matter more than any single screen.
UX Strategy
Brand Identity
User Research
User Interface Design
Wireframing & Prototyping
Design System
User Experience Design
Context
Providence Health is one of the largest nonprofit healthcare systems in the United States, serving millions of patients across multiple states. Its digital ecosystem spans multiple brands, products, and cross-functional teams, making consistency, accessibility, and scalability a significant design challenge.Over time, decentralized design and development practices led to inconsistent user experiences, duplicated work, and accessibility issues across products.
UX Strategy
Brand Identity
User Research
User Interface Design
The Challenge
MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.
A dozen product teams across multiple brands were each rebuilding the same buttons, forms, and appointment flows — slightly differently, over and over. Patients got a different interface depending on where in the org they landed.
Slightly differently, over and over. Patients got a different interface depending on where in the org they landed nified design language that could support both B2B integrations.
The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability.
My Role
MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.
Results
MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.
The Problem
Providence Health is one of the largest nonprofit healthcare systems in the United States, serving millions of patients across multiple states. Its digital ecosystem spans multiple brands, products, and cross-functional teams, making consistency, accessibility, and scalability a significant design challenge.
Over time, decentralized design and development practices led to inconsistent user experiences, duplicated work, and accessibility issues across products.