Project Summary

Turning Jane.com’s Seller Onboarding and Approvals into a Scalable Operating System.

A 40,000-person health system had a dozen product teams building the same components fourteen different ways. I built the first shared design system — and, harder, got the teams to use it.

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The Challenge

MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.

The Challenge

MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.

The Challenge

MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.

The Challenge

MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.

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