Crafting Adventure. We've reimagined TravelKing's brand identity, creating a captivating visual language that resonates with adventure enthusiasts.
Lead UX Designer
October 2021
Providence Health
Crafting Adventure. We've reimagined TravelKing's brand identity, creating a captivating visual language that resonates with adventure enthusiasts.
Research
A competitive benchmark mapped where ThoughtSpot sat relative to peers, followed by exploration of user personas and navigation flows to identify where the experience could feel more intuitive and expressive. Wireframes helped test structural ideas before committing to visual direction.
Component Audit
Stakeholder Interviews
Brand Identity
Findings
A competitive benchmark mapped where ThoughtSpot sat relative to peers, followed by exploration of user personas and navigation flows to identify where the experience could feel more intuitive and expressive. Wireframes helped test structural ideas before committing to visual direction.
Exploration of user personas and navigation flows to identify where the experience could feel more intuitive and expressive. Wireframes helped test structural ideas before committing to visual direction.
ThoughtSpot’s design team had built strong foundations, but wanted to explore how far the product experience could be pushed without breaking what already worked. The brief was open-ended: find the edge of possibilities within the existing design system, question current decisions, and surface directions the internal team hadn’t considered.
Context
MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.
The Challenge
MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.