Project Overview

Designing Masada — one operations platform for three teams that ran on spreadsheets

Senior UX Designer

Jane.com

Internal Tool CRM

Overview

Jane.com is a daily deals marketplace for boutique products from independent sellers. Rapid growth pushed seller onboarding and product publishing into spreadsheets, email threads, and disconnected tools. Errors and manual work scaled with volume. I worked as a UX designer on Masada, a centralized internal platform designed to address these challenges, streamline workflows, and support business growth.

Role & Contributions

As one of the two product designers, I co-owned Masada from discovery through launch. We conducted stakeholder interviews and shadowing across Merchant Ops, Content, and CX to understand team-specific needs, then designed tailored dashboards and approval workflows. We also built a modular Figma design system covering data tables, filters, status badges, and approval patterns, collaborating with Product and Engineering to define scope and support implementation.

Impact

Seller onboarding time dropped about 40 percent and publishing errors dropped 75 percent. The marketplace kept growing without proportional headcount increases. CX response times improved with real-time visibility into status and history. Teams had fewer handoff failures and less rework.