Turning Jane.com’s Seller Onboarding and Approvals into a Scalable Operating System.

Branding

Website

Context

MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.

The Challenge

MoonPay’s rapid growth had led to fragmented user experiences across its consumer and partner-facing products. The platform needed a unified design language that could support both B2B integrations and B2C transactions without compromising clarity or usability. Complex regulatory contexts and diverse global audiences added further constraints. The challenge was to create a system that balanced simplicity with flexibility, enabling consistent interactions while allowing for customisation across markets, products, and technical implementations.

Overview

Alan is a telehealth platform helping people manage weight with clinically backed products. They came to us to build a credible, premium brand that could stand alongside names like Hims and Hers.We designed an elegant, ownable wordmark and robust visual system that scales seamlessly across packaging, print, web, and product.